About You & Your Business
Please be as detailed as you possibly can. The more information I have about you and your business, the better I can serve you.
Clients, patients, customers, members, guests. I'll use your word from here on, in the sessions and in anything we write.
Confidentiality, NDAs, regulated work. Say so now and you lose nothing - some of the best material comes from people who can't name names, because they have to describe the pattern instead.
Don't go and count. Nearest ten, or 'more than fifty', or 'about six' - all fine. There's no right answer to this one and it changes nothing.
Not the tagline. The actual work, day to day. The tagline is the thing we're going to rebuild, so I need what's underneath it.
Every one you can think of, not just the headline. Nearly everything you post this year comes out of this list, so long and boring beats short and polished.
The ones you actually have, not the ones you want. Titles, industries, size, and the state they're usually in when they find you.
Both halves, and the nightmare half matters more. Who you turn away is the most persuasive thing you can say in public, and almost nobody has ever written it down.
The real numbers, structure and length. At some point you're going to put a price in public, and I can't help you do that if I'm guessing at it now.
Specific and real - last twelve months, a client list, nothing at all. What you ask for before a conversation says more about you than anything on your website, and almost nobody ever tells people what it is.